Traveling is sexy.
You know you want to do it. You fantasize about it. You go online and watch other people do it.
But yet you repress your wanderlust. You tell yourself to keep working, that it’s too expensive to take a break.
But taking a vacation is good for your health, and Airbnb makes it easier and more affordable than ever. So take a weekend getaway, use your vacation days, go with your partner, alone, whatever.
Satisfy your Wanderlust with Airbnb.
OOH, SOCIAL, DIRECT MARKETING, DIGITAL STUNT
THE CASASUTRA BOOK
Introducing The Casasutra, the first Airbnb coffee table book featuring our most unique Airbnbs from around the world.
And if our wanderlusters want to make their fantasy a reality, each home features a QR code that allows them to book a stay without getting up.
OOH & SOCIAL
DIGITAL STUNT: SCAVENGER HUNT
People spend hours looking at travel pictures longingly…
so we wanted to reward their Wanderlust!
On Valentine’s Day, we launched a “Wanderhunt” and partnered with content creators to hide the Airbnb logo throughout their posts and on our website.
Fans combed through the internet, and ten lucky couples got all expenses paid vacations.
ART DIRECTOR: Consiglia Iovine / COPYWRITER: Colette Ussery