Shutterfly
Direct to consumer business, producing personalized gifts, photo books and home decor.
ROLES
DESIGNER
WEB DESIGNER
UI DESIGNER
The Challenge
At Shutterfly, business partners brief the digital team on a number of landing pages every quarter. The landing pages template used by the team was built in Photoshop, wasn't responsive and din't offer enough design options to allow storytelling throughout the pages.
We used to keep asking web development team "one-time" changes to the template resulting in inefficient use of time and not cohesive look throughout different pages.
The Opportunity
Creating one template to include all design options for consumer-facing marketing landing pages. Free up designers time to work on page storytelling rather than pages web design for each project.
The Outcome
Streamlined landing pages design and web development process, introduced the use of Sketch + InVision and achieved cohesive look and feel.
1 up, 2 up, 3 up, carousels, thumbs, circle, squares...now we have it.
Get creative with your content!
On the digital team I was the dedicated person to work on most of the marketing website pages.
This allowed me to identify the need and design an extensive library of modules to include options for different types of content.
Responsive design
All modules were designed as responsive, and web development
team was provided with different devices screen size from mobile
to tablet and desktop.
From template to live pages
A selection of landing pages created using the design system,
partnering closely with different copywriters and marketing business partners.
2019 Holiday Guide
2019 Holiday Guide
2019 Holiday Guide
Wall Art Category page
Address Book Service landing page
Graduation Cards landing page
2020 Mother’s Day landing page