Agency: Lowe & Partners, Milan
Client: Lottomatica
Role: AD
CW: Francesco D’acciò
Sr. Team: Alessandro Bedeschi and Massimo Ambrosini
Production: Hyperactive Studio
The campaign was produced for the start of the soccer championship.
When your favorite sports aren’t in season, you can't stop thinking about them, and it shows.
"Better" is a sports betting operator, part of the Lottomatica brand.
Translation:
"Can’t stop thinking about the games?"
"The waiting is over. Gamble with Better."
Translation:
"Can’t stop thinking about the games?"
"The waiting is over. Gamble with Better."
The print campaign was created to promote "Poker Night", an annual event that takes place in Venice and is broadcasted on TV, where the online champions can play in real life.
"Poker Club" is a service to play poker online, part of Lottomatica brand.
Translation:
Lottomatica is shipping Poker to Venice. Get ready to make waves.
Pocker Night 2012. In Venice, play with the champions and appear on TV.