We’re the main characters of our own stories, and that is exhausting.
So, whenever you need it, take a time out.
Pause your worries. And play a different story.
Take a Break From You. With Audible.
OOH, EXPERIENTIAL, SOCIAL, DIGITAL
Client: Audible
Role: Concept and Art Direction
AD: Consiglia Iovine
CWs: Nick Di Pol, Colette Ussery
INSTAGRAM STORIES
With this campaign we are inviting people to get out of their minds in those moments they need it the most.
Like when they are on IG, comparing themselves to other people’s lives.
With ads situated between Instagram Stories, we’ll remind users to stop and take a break with Audible.
Next, we are going in real life situations where they might be worrying.
Like while they wait for the bus.
When they read the newspapers on Sunday morning.
Or while they update their dating app profile.
And while driving home after a long day at work.
EXPERIENTIAL
On “World Mental Health Day” (October 10), we will bring pods and immersive experiences to major cities and invite people to Pledge to Pause while they go about their day.
People will be asked to “Pledge to Pause” and post their pledges on social media.
SOCIAL - Pledge to Pause
In addition to the Pledge to pause UGC movement from the experiences, we are asking influencers to participate and help us spread the word using hashtags like #abreakfromyou, #obsessing, #anxiety, #overthinking.
TEXT STICKERS
To help you support your friends and family,
we created cute stickers and GIFs that are easily shareable via text and social media.
