People spend a lot of money and a lot of time on physical self-care.
But they don’t give their mind the same kind of care. Headspace wants to change that.
DIRECT MARKETING, IN-STORE PLACEMENT, OOH, DIGITAL
Client: Headspace
Role: Concept and Art Direction
AD: Myself
CW: Kelsey Lundstrom
In-Store Stunt
We created physical Headspace products (that come with a meditation subscription) and placed them in stores where people shop for self-care.
Price point? $12.99. The cost of a one-month Headspace subscription.
THE FULL PRODUCT LINE
OOH
We’ll have self-care re*mind*ers all over town. Outside hair salons, nail salons, and gyms.
DIGITAL
Have a friend who won’t stop worrying about the look of their hair? Or stressing about their Apple Watch health stats?
With the Holiday Gift Guide, you can give them the gift of meditation packaged inside the physical self-care they are so dependent on.
